foto: M2C / Public domain/M2C employee (illustrative picture)
What started as a small student initiative has grown into a company with thousands of employees across Europe. M2C, now one of the leaders in facility management, is preparing to go public. Key factors in its growth have been technology, flexibility, and the trust of long-term clients.
The story of M2C began in 1992, when a group of students were looking for a way to earn extra money by checking tickets at Prague’s museums and theaters. Today, M2C employs over 8,500 people, has opened branches in 13 European countries, and has recently expanded into the USA and Saudi Arabia. "We managed to connect countries from the English Channel to the Black Sea," said CEO Matěj Bárta during the CYRUS webinar, where he and Ivo Dostál and Filip Molčan presented the company's key milestones and strategic plans. However, the main topic of discussion was M2C’s upcoming listing on the Prague Stock Exchange.
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Společnost M2C poskytující komplexní služby v rámci správy nemovitostí od úklidu a údržby po zabezpečení objektu, zahájila proces vstupu...
M2C: From Security to Comprehensive Building Management
According to Bárta, the company's breakthrough came at the turn of the millennium, when M2C expanded its services from security to full-scale property management. Today, M2C handles the technical operation of buildings, cleaning, energy savings, HVAC systems, and security technologies — essentially everything needed to ensure a building operates efficiently and sustainably. Especially after the first decade of the new millennium, the company began systematically expanding not only its services but also its geographic footprint. Clients themselves requested the implementation of services in additional European countries, paving the way for international expansion.
Technology Investments as a Key Driver of M2C’s Growth
M2C is not merely a security or facility management company. A part of the firm operates like a startup focused on innovation, not just in the security sphere but also in energy management. "Seven years ago, we started developing our own IT products. Today, we have our own software house and 60 developers," noted Filip Molčan, who oversees technological development at M2C. The company has greatly benefited from the acquisition of tech firm Invis, which allowed it to significantly strengthen its position in the digitalization and automation of facility management.
Ten years ago, facility management was almost entirely about human labor. Today, it's increasingly supported by technology — smart cameras, drones, robotic cleaning systems, and other modern tools. “Technology can't replace humans in everything, but where it can, it brings efficiency and cost savings. For example, robots are clearly more efficient when it comes to cleaning large areas,” added Dostál. According to Dostál, Bárta, and Molčan, investing in the development of modern facility management technologies is a crucial element in M2C’s future growth.
M2C Prioritizes Longevity, Quality, and Efficiency
M2C’s success is not only built on innovation, but also on strong, long-term client relationships. Most of its contracts are long-term. “We have customers who’ve been with us for 10 to 15 years. That says a lot,” noted Bárta, highlighting the importance of their client base. The company is proud to have clients among the top 5% of the global market, as well as smaller private companies. According to Bárta, the key to M2C’s success lies in its flexibility and its ongoing commitment to delivering real value to its clients. This is why the company has been able to maintain strong client relationships over time.
M2C’s Stock Market Debut: First Step Toward European Expansion
M2C’s move to the stock market is a logical step in its further development. The first trading day is planned for June 20, 2025, with shares priced between CZK 250–300. However, potential investors will be able to purchase shares as early as June 2. According to CEO Bárta, a total of 800,000 shares will be available, with a minimum investment set at 1,000 shares. “We want to test the waters with the stock market, and if the response is positive, we’ll consider IPOs in other European countries,” Bárta added. Shares will be available through Cyrrus and other brokers. More information is available on the M2C website.
Looking Ahead: A Czech Brand with a European Footprint
Naturally, the discussion also turned to how the company plans to use the capital raised from investors. According to Bárta, M2C aims to focus more on profitability in the future, with investments planned for technology development and acquisitions both in the Czech Republic and abroad — including Germany and other countries worldwide. “We’ve always followed the principle of reinvesting what we earn, so shareholders don’t need to worry about any kind of exit strategy,” Bárta added. M2C has ambitious goals and wants to become a high-quality international brand with Czech roots — one that can succeed even in mature markets.
According to Ivo Dostál, the company expects to start generating dividends within a few years. “It’s a conservative estimate, but around 2028, we could begin paying dividends to our shareholders,” he commented. According to Bárta, the 800,000 shares on the Prague Stock Exchange represent just the first step in testing the market. If the response is favorable, the company plans to continue and possibly consider IPOs in other European countries as well.
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